Authors - John Heland Jasper Ortega Abstract - Artificial intelligence is rapidly reshaping multimedia arts courses by enhancing creative workflows and expanding artistic possibilities. Its integration into creative platforms has allowed students to improve efficiency and explore new techniques, fostering a dynamic digital art environment. However, concerns persist regarding originality, artistic authenticity, and the potential decline of traditional skills. Using the Expectation Confirmation Model, this study examines students' perceptions of AI in multimedia arts. While students acknowledge its convenience and practical benefits, they remain cautious about its long-term impact on artistic development. An N-gram analysis of student feedback reveals a spectrum of opinions ranging from enthusiasm for technological advancements to ethical concerns about copyright, fair attribution, and the future of handcrafted art. Notably, despite recognizing AI’s advantages, students express reservations about its role in shaping creative expression. These findings highlight the need for educational frameworks that balance AI-driven innovation with the preservation of traditional artistic techniques. Future research should explore on how Philippine institutions can integrate AI with traditional arts while educating students on ethics and industry practices to ensure responsible and competitive creative careers.
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