Authors - Kelebogile Kgwadi, Timothy T Adeliyi Abstract - As technology advances rapidly, businesses increasingly rely on big data to drive digital transformation and gain a competitive edge. Big data enables organizations to understand customer needs better and enhance decision-making processes, delivering significant benefits. However, effective decision-making requires the meaningful processing of information, making the identification and application of critical success factors (CSFs) essential for the successful adoption of big data applications. These CSFs help organizations overcome challenges and leverage opportunities presented by big data adoption. This study aims to identify and analyze the critical success factors influencing the effective adoption of big data applications in business organizations. A systematic literature review was conducted, guided by the PRISMA framework, covering articles published between 2010 and 2023. The process involved thorough database searches, article screening, and selection based on predefined criteria. A total of 98 articles were meticulously analyzed using Principal Component Analysis, with R Studio and WEKA employed for statistical analysis. The findings identified privacy management, security, access control, data governance, and availability as the top five factors impacting big data adoption. These insights informed the development of a framework emphasizing the pivotal role of CSFs in the seamless deployment and utilization of big data technologies. This study provides valuable guidance for information technology experts in business organizations, highlighting the key factors necessary for successful big data implementation. Ultimately, it contributes to advancing knowledge in this critical field, offering actionable strategies for effective big data integration.
